Learn
Straight answers about
local search.
The questions trades owners actually ask, answered the way we answer them on calls — no jargon, no gatekeeping. Use them yourself, or have us do it for you.
Why isn't my trades business showing up on Google?
The five reasons plumbers, electricians and builders stay invisible in local search — and the order to fix them in.
What is GEO — and does it matter for a trades business?
How AI tools decide which businesses to name, and why trades businesses have an early-mover window.
Google Business Profile checklist for trades businesses
Every field that matters for the map pack — categories, services, photos, reviews — and the weekly habits that keep it ranking.
How much does SEO cost for a trades business in Canada?
Real 2026 market ranges, what drives the price, the red flags under $500/month — and where our own pricing sits.
SEO vs. paid ads for trades businesses: which wins?
Ads rent attention, SEO owns it. The economics side by side, where each genuinely wins, and the sequencing that works.